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redBus is an Indian travel agency that specializes in bus travel throughout India by selling bus tickets throughout the country. Tickets are purchased through the company’s Website or through the Web services of its agents and partners. redBus is India’s largest online bus ticketing platform that has transformed bus travel in the country by bringing ease and convenience to millions of Indians who travel using buses. Founded in 2006, redBus is part of India’s leading online travel company MakeMyTrip Limited (NASDAQ: MMYT). Byproviding widest choice, superior customer service, lowest prices and unmatched benefits, redBus has served over 8 million customers. redBus has a global presence with operations across Indonesia, Singapore, Malaysia, Colombia and Peru apart from India. redBus is an Indian online bus ticketing platform providing ticket booking facility through its website, iOS and Android mobile apps. Headquartered in Bengaluru,[1] India, it connects bus travellers with a network of over 2500 bus operators,[2][3] across India, countries in South East Asia and Latin America. redBus is a subsidiary of Ibibo Group.[4] The platform is also a part of India’s leading online travel company MakeMyTrip Limited.[2] redBus currently runs in six countries – India, Malaysia, Indonesia, Singapore, Peru and Colombia and has so far registered over 180 million trips,[2] with a customer base of over 20 million.[2] In 2018, the company achieved a GMV of ?50 billion (equivalent to ?54 billion or US$750 million in 2019), with a 70% share in the Indian online bus ticketing segment.[3] redBus was founded in 2006 by Phanindra Sama,[4] Sudhakar Pasupunuri and Charan Padmaraju, engineers from the Birla Institute of Technology and Science,[5] who also worked together at various organisations before founding the company. With an initial investment of ?500,000 (equivalent to ?1.3 million or US$18,000 in 2019), the founders began operations in 2006, by tying up with various travel agents for seat reservations through the redBus portal. In the same year the company was selected for the TiE Entrepreneurship Acceleration Program and was mentored on several aspects of the business.[6] The company owns BOGDS, a cloud computing service for bus operators, and SeatSeller, a GDS for bus inventory distribution.[7] In 2014, the company appointed Prakash Sangam as its Chief executive officer, who was earlier the Executive Vice President of Info Edge India (Naukri Group), heading Shiksha.com and Jeevansathi.com.[8] In April 2019, redBus appointed cricketer Mahendra Singh Dhoni, as its brand ambassador.[2]
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